Digital Marketing (A.S.)

The Department of Business Management offers the Associate of Science (A.S.) in Digital Marketing. The program aims to lessen the skills gap in the digital marketing industry and to develop a pipeline of skilled talent. Students in this program will gain a strong foundation needed for a career in digital marketing.


Are you wondering what careers you can explore with a degree or certificate? Career Coach is designed to help students find relevant local wage and employment data, education opportunities tied to their career paths, and live job postings. Students can also complete a career assessment for additional guidance and self-discovery. Career Express offers a unique platform that allows students to make appointments with career advisors, search jobs and sign up for professional development workshops and career fairs offered by BMCC’s Center for Career Development. Another helpful resource, is the Office of Internships and Experiential Learning which increases student engagement, retention and transfer through a diverse portfolio of experiential learning opportunities.

Transfer Options

BMCC has an articulation agreement with City College so that students completing the A.S. degree in Digital Marketing can transfer seamlessly into the B.A. degree in Advertising and Public Relations without the loss of credits.

Academic Program Maps

Required Common Core

Flexible Core

Curriculum Requirements

Program Electives (Select 9 Credits)

Web Design
XXX xxx General Electives1 6
Total Curriculum Requirements 30
Total Program Requirements 60


1Some of these credits may be satisfied by STEM variants.

Business Management Department

Fiterman Hall, Room F-730
New York, NY 10007
Phone: (212) 220-8205

Office Hours:
9 a.m.-7 p.m.
9 a.m.-6 p.m.