The BMCC Office of Public Affairs increases awareness, understanding and support of BMCC’s mission and promotes the accomplishments of its constituencies. The Office of Public Affairs also focuses on the creation and implementation of strategic communications initiatives, plans and events that support the College’s academic programs, faculty research, student achievement and community engagement. The office serves as the liaison between members of the College community and the media, and can help you effectively promote an upcoming event, through various platforms that include social media, publications, the College website and public relations.
BMCC’s Office of Public Affairs aims to encourage effective and efficient internal communications across the college involving collaboration with all offices and departments. Although Public Affairs does not manage all institutional communications, it does provide guidance to the college community on best practices across many platforms and strategies.
Colleges and universities have long been the place for examining the most complicated societal issues of the day. Free-speech rights are paramount, yet the rise of overt hate speech is not tolerated at the college. BMCC’s mission supports the advancement of diversity, equity and inclusion to all members of the college community.
The College Communications Guidelines and Procedures provides information on how you can effectively work with the Office of Public Affairs to promote your events, programs and success stories to audiences in an effective manner.
Learn more about the Office of Public Affairs online or call (212) 346-8501. You can also contact Manuel (Manny) Romero, Executive Director of Public Affairs, at (212) 220-1238 or firstname.lastname@example.org.
Print and Online Communications
To submit an item for the calendar on BMCC’s home page, please email information to email@example.com. The event must be open to all BMCC students to be listed on the web calendar. Please include a brief description of the event, day, time, location and a contact for further information. Let us know if the event is open to the general public, in addition to the BMCC community.
The BMCC community’s email addresses and phone numbers are listed in the website’s Directory. If your information is incorrect or needs to be updated, contact the BMCC Service Desk: firstname.lastname@example.org
- BMCC News
The home page of the BMCC website displays images and links to news articles highlighting student achievement, faculty research, campus events and stories about community and alumni engagement. After rotating off the home page, the articles remain accessible through the BMCC News archives.
- Department or Program Web Pages
Every BMCC department and academic program is represented with its own page on the BMCC website, providing information about staff and services, course descriptions, student requirements, faculty listings and more.
- Faculty Profile Pages
Each BMCC faculty member is encouraged to create and update a faculty profile page that highlights his/her areas of expertise, degrees, courses taught, research and projects, publications, and honors and awards. The Office of Public Affairs is available to assist with updating content, including individual photos. There is a guide to updating your faculty profile page on the Faculty and Staff Resources page, in the right column under Resources.
- BMCC Blogs
Throughout the BMCC website, academic and student support services departments present blogs that offer announcements and information. The Office of Public Affairs does not generate blog content, but can advise departments as they create and maintain their blogs.
The Office of Public Affairs supports healthy social media participation and provides Social Media Guidelines and Best Practices on the BMCC website. Departments wishing to develop a social media presence must contact the Office of Public Affairs before creating any pages or accounts.
The BMCC community has a strong Facebook presence with many departmental pages currently listed on the College’s Social Media Directory. The Office of Public Affairs manages the Facebook page that provides information to internal and external audiences that include prospective students, parents and the community at large.
The BMCC YouTube channel offers videos that feature news stories about faculty research, student achievement and exhibitions from the Shirley Fiterman Art Center, as well as key events that include Commencement and keynote presentations. Videos related to articles posted on the BMCC homepage are uploaded onto YouTube for a larger public audience.
The BMCC Twitter account offers news and information regarding College events hosted by various departments.
The College’s Instagram page offers a collection of images from campus events featuring students, faculty, staff and alumni.
BMCC’s LinkedIn page is a great way to connect with members of the BMCC community to network and engage about career development and other opportunities offered through the College.
Print and Online Publications
The BMCC Commons
This print publication, published twice a year, includes stories about the impact that students, faculty and staff have made at the College. In addition, stories and photos highlight fundraising initiatives, alumni relations and grant-funded research. Please send your story ideas to email@example.com
This e-newsletter, produced by the Office of Public Affairs, is released every Thursday during the fall and spring semesters. During the summer and winter semesters, @BMCC is distributed one Thursday a month. @BMCC serves as a resource for members of the BMCC community. It features college-wide news and announcements, upcoming events, alumni relations, athletics and more. The BMCC community is encouraged to submit content for @BMCC to firstname.lastname@example.org
To aid in recruitment efforts and present an overview of BMCC’s academic programs and departments, the Office of Public Affairs, in collaboration with the Office of Academic Affairs and Enrollment Management, has created a comprehensive academic brochure. This publication lists all of BMCC’s academic majors, program requirements and course descriptions, to help current and prospective students find the right fit for their learning experience. It also serves as a tool for parents, guidance counselors and the general BMCC community as they consider the array of academic programs offered at the College.
Learn how BMCC is enhancing the learning experience for students by reading this publication. The Office of Public Affairs has created a comprehensive student support services brochure that lists all of BMCC’s programs that are designed to help students navigate through college. This publication, which serves as a vital reference, features many key services and programs including: Financial Aid, College Discovery, Single Stop, Accelerated Study in Associate Programs (ASAP); E-Learning and more. This publication is created in collaboration with the Office of Student Affairs, Enrollment Management and the Office of Academic Affairs.
BMCC Foundation Board Annual Report
This annual print publication, created in collaboration with the BMCC Foundation and the Office of Institutional Advancement, provides an overview of important initiatives of the College. It also serves as an archive of BMCC’s traditional events, and provides financial summaries of the BMCC Foundation Board. The Annual Report is distributed to prospective and current supporters, alumni and members of the community.
BMCC Student Handbook
The Office of Public Affairs works with the Office of Student Affairs to produce the annual BMCC Student Handbook, which provides students with important guidelines and policies, student support services information and a comprehensive academic calendar.
In collaboration with the Office of Institutional Effectiveness and Analytics, the Office of Public Affairs creates the BMCC Factbook, which includes important data about academic departments, enrollment and assessment. This publication also features data related to student achievement, demographics, majors, trends and other areas.
Advertising and Multimedia
To promote BMCC and enhance the College’s recruitment efforts, the Office of Public Affairs works with the Office of the President and other key departments to create advertising campaigns and purchase advertising space in local media. Display ads, classified ads and advertorials heighten BMCC’s image, promote new academic programs, spread the news of student and faculty successes, and strategically position BMCC in the larger higher education arena. Advertisements placed in radio, television and multimedia outlets reach prospective students, parents and members of the community. Other notable advertising efforts involve display advertising with the Metropolitan Transportation Authority, the Port Authority of New York and New Jersey, and other commercial opportunities.
Multimedia press releases are created by the Office of Public Affairs to raise local and national awareness of BMCC student achievement, faculty research, College initiatives and events. Press releases are distributed to major newspapers, broadcast media, trade publications, websites, search engines and databases on a national and regional basis. Content for press releases can be sent to email@example.com.
The Office of Public Affairs is responsible for creating multimedia banners on television monitors throughout the College, informing the campus community of upcoming events, workshops, lectures and conferences at BMCC. The Office of Public Affairs also manages content displayed on the LED screen positioned on an outside wall at the entrance to 199 Chambers Street. All monitor and LED content displays must be created in consultation with the Office of Public Affairs. Requests can be submitted at firstname.lastname@example.org
The Office of Public Affairs provides assistance with photography for key campus events, official BMCC faculty and staff headshots, and other BMCC-related activities. The Office of Public Affairs reserves the right to use photos taken by the Public Affairs photographer for promotional efforts that include publications, the BMCC website and campus marketing materials. Submit photography requests to email@example.com
In addition to producing videos that accompany feature stories posted on the BMCC website, the Office of Public Affairs assists in the production of videos promoting departments and initiatives at the College. Video production requires planning meetings to discuss content, messaging and promotion. The Office of Public Affairs reserves the right to use videos taken by the Public Affairs videographer for promotional efforts that include the BMCC website and other College digital marketing materials. To discuss video ideas, contact firstname.lastname@example.org.