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Digital Marketing

The Department of Business Management offers the Associate of Science (A.S.) in Digital Marketing. The program aims to lessen the skills gap in the digital marketing industry and to develop a pipeline of skilled talent. Students in this program will gain a strong foundation needed for a career in digital marketing. Students completing the A.S. degree in Digital Marketing can transfer seamlessly into the B.A. degree in Advertising and Public Relations at City College of New York/CUNY without the loss of credits.

Digital Marketing Program 2 Year Plan (2018-2019)

Digital Marketing Program 3 Year Plan (2018-2019)

Required Common Core

English Composition 6
Mathematical and Quantitative Reasoning 3
Life and Physical Sciences 3
Total Required Common Core 12


Flexible Core

Creative Expression 6
Individual and Society 3
Scientific World 3
U.S. Experience in its Diversity 3
World Culture & Global Issues 3
Total Flexible Core 18
Total Common Core 30


Curriculum Requirements

BUS 104 Introduction to Business 3
BUS 110.5 Business Law for Digital Media 3
MAR 100 Introduction to Marketing 3
MAR 330 Marketing Research & Analytics 3
MAR 340 Digital Marketing & Analytics 3
Program Electives 9
Select 9 credits from the following:  
MAR 210 Consumer Motivation  
MAR 220 Essentials of Advertising  
MAR 230 Essentials of PR  
BUS 150 Business Communications  
CIS 200 Introduction Systems and Technologies  
COM 245 Mass Media  
MMP 240 Basic Web Design  
XXX xxx General Electives 1 6
Total Curriculum Credits 30
Total Program Credits 60

1Some of these credits may be satisfied by STEM variants.

Business Management|Office Directory|Contact & Office Hours

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The City University of New York

Borough of Manhattan Community College
The City University of New York
199 Chambers Street, New York, NY 10007
212-220-8000 | Directory

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