All colleges have some graphic identity. Without a consistent system, that identity can be quite muddled, leading to the perception that the institution itself is confused. In cases where the institutional name is not unique, that confusion can be a major issue that adversely affects the reputation of the institution. A clear and consistent graphic identity increases recognition of the college and conveys stability, confidence and institutional pride.
The BMCC logos may be used only by faculty, staff and students, following the College’s logo usage guidelines. Logos are available for download here.
NOTE: All promotional items (t-shirts, pens, cups, etc.) that include the official BMCC logo, must be approved by Public Affairs before the artwork is sent to the vendor. Public Affairs request that orders for promotional items be placed with vendors approved by the Purchasing Office.
Any individual, organization or entity external to the College interested in using any of the BMCC trademarks must contact Public Affairs.
All College-related correspondence must be conducted on BMCC letterhead, available for download here.
Yes, departments should submit a request to Public Affairs. Note that envelopes accompanying stationery should be standard BMCC envelopes. Payments for stationery will be charged to the department’s budget.
Copies of the wordmark for digital use are available for download in pdf, png, and jpeg formats.
To request a hi-resolution version of the College seal, please submit a request to Public Affairs.
Please contact Public Affairs to discuss your particular project.
All promotional items (t-shirts, bags, pens, cups, etc.) that include the official BMCC logo, must be approved by Public Affairs before the artwork is sent to the vendor. Public Affairs request that orders for promotional items be placed with vendors approved by the Purchasing Office.
BMCC programs and departments are under the umbrella of the College and are prohibited from creating their own separate or sub-identities, including logos, wordmarks, typefaces and alternate design elements. Individual sub-identities reduce the impact and effectiveness of the BMCC brand identity.
As such, Public Affairs can create a text lockup using the College logo and the program/department name. See horizontal and vertical examples below.
Student clubs/organizations can create their own graphic identity without using the official BMCC logo. If a student club/organization orders promotional items (t-shirts, bags, pens, cups, etc.) that include the official BMCC logo, the artwork must be approved by Public Affairs before it is sent to the vendor. Public Affairs request that orders for promotional items be placed with vendors approved by the Purchasing Office.
Dual branding means a partnership or similar agreement between BMCC and another company/organization. To maintain the visual impact and standard of our graphic identity when used in conjunction with partners’ logos, please follow the guidelines shown below.
The BMCC logo is placed next to the other logo at equal size and horizontal distance. Please contact Public Affairs for assistance in creating a dual-brand, or if another institute is leading the branding, please refer them to Public Affairs.
Co-branding applies when BMCC is a partner in a project or event with several other companies/organizations.
When using the BMCC logo in a co-branded project or event, please ensure all the logos are of equal size. Always maintain a minimum white space around the logo as indicated in the College’s logo usage guidelines. For assistance with co-branding with external parties, please contact Public Affairs.
We provide two-sided business cards for faculty members who request them. These cards cost 20 percent more than standard cards. You must electronically provide us with exact spellings, punctuation and special marks as necessary in your second language.
Yes. We agree that it is important to provide as much contact information as you require and will work with you to fit in as much as possible.
Your BMCC business card is an institutional one that represents the College only. No other symbols or logos may be used.
