The Office of Public Affairs (OPA) serves as a point of contact between members of the campus community and the media, and heightens BMCC’s profile on a local and national level. Working with departments and offices across the College, OPA promotes BMCC’s faculty achievements, student success and academic excellence to the citizens of New York City and beyond. The Public Affairs Impact Report 2022 provides a brief overview of BMCC’s web article stories, media placements, readership engagement, press releases, event listings, videos, social media and advertising reach.
BMCC Website News
88 news stories posted to the BMCC website in 2022
The Office of Public Affairs produced 49 editions of the weekly newsletter @BMCC in 2022. 39% of the more than 3,000 faculty and staff who received the publication opened it each week according to April sampling of mailing data. In addition, over 30,000 alumni and donors receive @BMCC each week. Each @BMCC now features nine sections that includes web news stories, calendar events and more. The content in @BMCC is usually linked back to a more detailed entry on the college website. The BMCC Public Affairs team also produced 88 stories for the website in 2022. Many of the stories written for the web were accompanied by original videos and photography. In 2022 the most read web stories according to pageviews include:
- BMCC and Morehouse College Partner to Bring Educational Opportunity to BMCC’s Male Students
Pageviews: 1,862 - After Decades Cleaning Homes and Working As a Nanny, 52-Year Old Earns a College Degree
Pageviews: 1,769 - BMCC Celebrates the Outstanding Academic Achievement of 17 Valedictorian Finalists
Pageviews: 1,379 - BMCC Confers Degrees to More Than 4,000 Students During In-Person Commencement on June 9 at Barclays Center
Pageviews: 1,136 - From BMCC to the Air Force JAG Corps and a Career in International Humanitarian Law
Pageviews: 1,118 - BMCC Named Top Community College for Hispanics in Northeast Region
Pageviews: 1,100 - Robin Hood Awards BMCC $1.2 Million to Launch IT and Healthcare Opportunities Through Programs in Education (IHOPE)
Pageviews: 997 - Five BMCC Community Members Earn Doctoral of Education
Pageviews: 993 - Shirley Fiterman Art Center Presents Group Exhibition, By a Thread and Solo Project ¿Quién eres tu?
Pageviews: 934 - Speech Professor Golda Solomon Named First Poet Laureate of Yonkers
Pageviews: 834
National Story Placements
3.4K total media mentions (U.S. Press)
Throughout 2022, the Office of Public Affairs worked to raise the profile of BMCC both in New York City and on a global scale. The office pitched story ideas, and shared internal media with journalists and news organizations resulting in a number of press mentions, features and TV news coverage. The office worked closely with CUNY Central as well as Governor Kathy Hochul’s office to find students who could share their experiences at high profile press events that were staged at BMCC. Below, please find some of the past year’s notable media mentions.
- Trinity Wall Street Awards BMCC $2 Million Grant
January and February — The Chronicle of Philanthropy, Community College Daily, The Broadsheet, Inside Higher Ed - BMCC Forms Partnership with Morehouse College
May — NBC, Charter NY1, WOR Radio and Inside Higher Ed) - BMCC Feature Story About 52-year-old Nanny completing her degree. republished
May — Community College Daily - Lyn Thomas, 52-year-old Brooklyn nanny, will cross the commencement stage with her Associate degree in Public Health on June 9
June — Pix-11 New York, Essence Magazine - Mayor Eric Adams and Attorney General Letitia James announce ghost gun manufacturer lawsuits during press conference at BMCC
June — Gothamist, New York Post, NBC 4 and NY1 - BMCC to Receive NYS grant for cannabis related courses
July — Spectrum NY1 - BMCC Early Childhood Center featured in report
August — Spectrum NOTICIAS/NY1 - Gov. Kathy Hochul holds event at BMCC and announces expansion of TAP to part-time students: BMCC student featured speaker
August — New York Daily News, New York Post, NY1, NBC 4, Yahoo News - BMCC faculty, students featured as Gov. Hochul signs public servant student loan forgiveness bill in the BMCC gym
September — AM New York, New York Daily News, NY1, ABC 7, Pix 11 - Amazon boosts BMCC Panther Pantry with $100K donation
October — Community College Daily - BMCC women’s volleyball thriving under coach Nia Bell
October — Amsterdam News - Spanish artist Cristobal Gabarron paints large canvas during 9/11 remembrance event
September — Tribeca Tribune, EFE Spain
Total Media Mentions
BMCC had 3,416 total media mentions (U.S. Press) in 2022, compared with 2,174 in 2021.
Social Media Brand Awareness
Top Facebook Posts by Reach
| 1. |  | BMCC has signed an articulation agreement with Morehouse College in Atlanta. The BMCC/Morehouse College partnership will assist male BMCC students who wish to transfer to Morehouse, one of the country’s top HBCUs. #StartHereGoAnywhere #HBCU Reach: 7,743 See post |
| 2. |  | Congratulations to all our honor students! #StartHereGoAnywhere Reach: 6,687 See post |
| 3. |  | BMCC President Anthony E. Munroe and Mayor Eric Adams were invited guests at the Commencement Exercises on June 2, presented by Queens College. 🎓🎉🎊 #PantherPride #StartHereGoAnywhere #BMCCGraduation (June 9, at Barclays Center) Reach: 6,223 See post |
| 4. |  | A 52-year-old BMCC Public Health major who worked for decades cleaning houses and as a nanny has some sage advice for adults who may think they’re not qualified or too old to go to college. Lyn Thomas graduates BMCC with Public Health degree in Spring 2022 http://ow.ly/ZQjj50JhIFm #PublicHealth #StartHereGoAnywhere Reach: 5,717 See post |
| 5. |  | BMCC 2022 Valedictorian, Mah Noor grew up in Brooklyn and Pakistan. Noor plans to pursue career in pediatric surgery and accepted to Yale University! Learn more about her "Start Here Go Anywhere" journey: http://ow.ly/hWba50Ju4w8 #StartHereGoAnywhere #BMCCGraduation #PantherPride Reach: 5,519 See post |
| 6. |  | Thank you NYC Mayor Eric Adams for joining our celebration and inspiring our BMCC graduates at the 57th Commencement! #BMCCGraduation #PantherPride #StartHereGoAnywhere Chancellor Félix V. Matos Rodríguez The City University of New York Reach: 5,350 See post |
| 7. |  | Fall 2022 students attended a welcoming event on Aug. 10 where they could get their ID's and learn about BMCC's many support services. Reach: 4,775 See post |
| 8. |  | Congratulations! (CUNY Chancellor Reshare) Reach: 4,460 See post |
| 9. |  | Five members of the BMCC community — Robert E. Cortes, Deborah Harte, Michael C. Liu, Harry Mars and Manny Romero — complete the Doctor of Education, Administration and Supervision (Ed.D.) program at St. John’s University http://ow.ly/mtbT50J5KE6 #StartHereGoAnywhere Reach: 4,324 See post |
| 10. |  | Congratulations BMCC 2022 graduates! We are so proud of you! #StartHereGoAnywhere #BMCCGraduation #PantherPride Reach: 4,215 See post |
Top Twitter Posts by Reach
| 1. |  | 57th Commencement Exercise will be on Thursday, June 9, at the Barclays Center. Graduates who do you want to thank?! http://ow.ly/otqs50JiKmK #StartHereGoAnywhere Impressions: 19,465 May 26, 2022 See post |
| 2. |  | .@Amazon donated $100,000 worth of fresh and shelf-stable food from Amazon Fresh and Amazon Go to support the BMCC Panther Pantry and help reduce #foodinsecurity on our campus.Sign up: https://www.bmcc.cuny.edu/student-affairs/arc/ Details: https://www.aboutamazon.com/news/community/amazon-helps-keep-colleges-food-pantry-stocked-with-100-000-food-donation #FoodPantry #StartHereGoAnywhere Impressions: 4,957 September 20, 2022 See post |
| 3. | | BMCC Graduates in more than 50 majors celebrate their achievement! #StartHereGoAnywhere #BMCCGraduation #PantherPride Impressions: 2,851 June 9, 2022 See post |
| 4. |  | NY @GovKathyHochul and other leaders were at BMCC to tout the expansion of NYS TAP grants to part-time students. Thousands of BMCC part-timers will now be eligible for TAP. 🎓 @CUNY @ChancellorCUNY @BrianKavanaghNY #StartHereGoAnywhere Impressions: 2,716 August 18, 2022 See post |
| 5. |  | Congratulations NYC Councilmember @GaleABrewer, 2022 BMCC Presidential Medal recipient! 🏅 @NYCMayor @ChancellorCUNY @CUNY #PantherPride #BMCCGraduation #StartHereGoAnywhere Impressions: 2,245 June 9, 2022 See post |
| 6. |  | Students attended an in-person Spring Semester 2022 welcoming event at 199 Chambers Street on February 2 where they learned about some of the BMCC student service organizations available on campus. #StartHereGoAnywhere Impressions: 2,025 February 2, 2022 See post |
| 7. |  | Thank you @NYCMayor Eric Adams for joining our celebration and inspiring our BMCC graduates at the 57th Commencement! #BMCCGraduation #PantherPride #StartHereGoAnywhere @ChancellorCUNY Impressions: 1,969 June 9, 2022 See post |
| 8. |  | BMCC President Anthony E. Munroe and @NYCMayor Eric Adams were invited guests at the Commencement Exercises on June 2, presented by @QC_News @QCToday. 🎓🎉🎊 #PantherPride #StartHereGoAnywhere #BMCCGraduation (June 9, at Barclays Center Impressions: 1,950 June 2, 2022 See post |
| 9. |  | Storm Alert: On Jan. 29 & Jan. 30, online classes will still be held. In-person classes scheduled for those dates will be held online on Jan. 29 & 30. (1/2) Impressions: 1,804 January 28, 2022 See post |
| 10. |  | BMCC celebrated student success at the Invest in a Future Scholarship Gala event on Oct. 27 at Tribeca 360. Thank you to our honorees, Brian Ruane, CEO of @BNYMellon’s Clearance & Collateral Management, Credit Services, Real Estate, and Leasing, and Impressions: 1,771 October 28, 2022 See post |
Top Instagram Posts by Likes
| 1. |  | #Repost @cunyedu ・・・ No college experienced the impact of 9/11 more immediately than @bmcc_cuny, whose Tribeca campus, just a dozen blocks north of ground zero, became engulfed in the day’s destruction and chaos and will forever be part of 9/11 history. Windows were blown out when the planes hit. Debris and dust filled campus buildings after the towers fell. Students and faculty, many covered in ash, scrambled to evacuate. In the hours that followed, first responders triaged survivors in BMCC’s main building, using medical supplies from the college’s nursing department, and the building became @theportauthority_ny_nj ’s command center. Late that afternoon, 7 World Trade Center collapsed and fell on Fiterman Hall, causing severe damage that eventually required the building’s demolition and gave BMCC the unfortunate distinction of being the only college in the United States to lose a building to terrorism. It would be a decade before a new Fiterman Hall was built. #CUNY #BMCC #NeverForget Likes: 692 September 12, 2022 See post |
| 2. |  | Welcome to a great Fall 2022 🔥😎💯 #StarHereGoAnywhere #Bmcc #student #CUNY #Fall #Welcome Likes: 586 August 25, 2022 See post |
| 3. |  | BMCC and partner @LehmanCUNY will receive $2 million in NYS funding over three years to create short-term credential programs and courses to provide pathways to employment in the growing cannabis industry. Learn more: http://ow.ly/W7jN50KuRVK #Cannabis #StartHereGoAnywhere @NYSLabor @BMCCACE Likes: 441 August 29, 2022 See post |
| 4. |  | Congratulations to our ASAP students! @AsapBMCC #StartHereGoAnywhere Likes: 366 June 1, 2022 See post |
| 5. |  | Fall 2022 students attended a welcoming event on Aug. 10 where they could get their ID's and learn about BMCC's many support services. #startheregoanywhere @asapbmcc @bmccnewstudentprograms @bmccprojectimpact @conexiones_bmcc @bmcc_lrc @bmcclibrary @bmccumla @bmcc_wrc @bmcc_aatc @bmcccareers @crear_club @bmccimpactmentoring Likes: 366 August 11, 2022 See post |
| 6. |  | Our little students went around campus getting treats for Halloween! 🍬🍎🎃 Learn more about our Early Childhood Center at @bmcc_ecc #EarlyChildhoodCenter #HappyHalloween #BMCCHalloween #StartHereGoAnywhere Tag #BMCCHalloween and show us your costume! Likes: 351 October 31, 2022 See post |
| 7. |  | President Anthony E. Munroe’s welcome message to the BMCC community. #StartHereGoAnywhere! Likes: 347 August 19, 2022 See post |
| 8. |  | On Thursday, June 9, BMCC will host its first in-person commencement since the COVID-19 global pandemic necessitated a quarantine and over two years of remote learning! Read more: link in @bmcc_cuny bio (BMCC News) #StartHereGoAnywhere Likes: 335 May 31, 2022 See post |
| 9. |  | BMCC 2022 Valedictorian, Mah Noor grew up in Brooklyn and Pakistan. Noor plans to pursue career in pediatric surgery and accepted to @Yale University! Learn more about her "Start Here Go Anywhere" journey: link in @bmcc_cuny bio (BMCC News) Where do YOU want to go?! #StartHereGoAnywhere #BMCCGraduation #PantherPride Likes: 322 June 10, 2022 See post |
| 10. |  | Pick up your BMCC ID today! If you registered for this Fall 2022 semester you can pick up your ID at 199 Chambers, Theater II: Today & 8/22 - 8/24 from 9 AM - 4 PM. Be sure to bring a valid photo ID with you. 🪪🪪🪪 #Fall2022 #StartHereGoAnywhere Likes: 318 August 19, 2022 See post |
| 1. |  | BMCC has signed an articulation agreement with Morehouse College in Atlanta. The BMCC/Morehouse College partnership will assist male BMCC students who wish to transfer to Morehouse, one of the country’s top HBCUs. #StartHereGoAnywhere #HBCU Impressions: 17,778 May 18, 2022 See post |
| 2. |  | BMCC 2022 Valedictorian, Mah Noor grew up in Brooklyn and Pakistan. Noor plans to pursue career in pediatric surgery and accepted to Yale University! Learn more about her "Start Here Go Anywhere" journey: http://ow.ly/aokl50Ju4wa #StartHereGoAnywhere #BMCCGraduation #PantherPride Impressions: 16,797 June 10, 2022 See post |
| 3. |  | Alumnus Jordan E. Michel an immigrant from Jamaica, started his academic journey at BMCC. He recently graduated George Washington University Law School and was accepted into the Air Force JAG Corps. He plans to have a career in International Humanitarian Law. Start here. Go anywhere! http://ow.ly/w0Bf50LpQVC #StartHereGoAnywhere Impressions: 15,907 October 31, 2022 See post |
| 4. |  | BMCC Graduates in more than 50 majors celebrate their achievement! #StartHereGoAnywhere #BMCCGraduation #PantherPride Impressions: 15,647 June 9, 2022 See post |
| 5. |  | We’re excited to share that BMCC Alumnus Romario R. Ricketts (Communication Studies, ’18), will be attending Penn State Dickinson Law on a full-paid scholarship! ⚖️ #scholarship #congratulations #BMCCAlumni #StartHereGoAnywhere Impressions: 15,624 October 7, 2022 See post |
| 6. |  | Amazon donated $100,000 worth of fresh and shelf-stable food from Amazon Fresh and Amazon Go to support the BMCC Panther Pantry and help reduce food insecurity on our campus. Sign up: https://lnkd.in/dut-wgK Details: https://lnkd.in/dbn3wWum #ThankYou #FoodPantry #foodinsecurity #CommunityCollege #StartHereGoAnywhere Impressions: 15,370 September 20, 2022 See post |
| 7. |  | Congratulations to Judge Ketanji Brown Jackson! She will become the first Black woman U.S. Supreme Court justice! 🎊🎉⚖️ Impressions: 15,105 April 8, 2022 See post |
| 8. |  | BMCC congratulates alumna Sandra Lindsay (Nursing ‘94) for being named as one of the 17 recipients of the Presidential Medal of Freedom! https://lnkd.in/gK8NB8rn #StartHereGoAnywhere Impressions: 14,476 July 5, 2022 See post |
| 9. |  | The BMCC-Baruch Business Academy was launched on October 19 with a signing ceremony led by BMCC President Anthony E. Munroe and Baruch College President S. David Wu at the Baruch College Clivner=Field Plaza in Manhattan. Learn more: https://lnkd.in/eNrDpHYY #CommunityCollege #StudentSuccess #BaruchPride #BusinessSchool #StartHereGoAnywhere Impressions: 13,322 October 19, 2022 See post |
| 10. |  | Fall 2022 students attended a welcoming event on Aug. 10 where they could get their ID's and learn about BMCC's many support services. Impressions: 13,007 August 11, 2022 See post |
Video
57K total views on YouTube
In 2022 our YouTube video catalogue was viewed 57,327 times. Viewers watched 2,260 hours of BMCC content. We also gained 203 subscribers and had 398,133 impressions. Here is a list of our top 10 most popular videos created this year:
| 1. |  | Welcome to @CUNYBMCC ! (QUICK Tour) Views: 4,706 |
| 2. |  | Welcome to @CUNYBMCC! Views: 869 |
| 3. |  | Welcome To Fall 2022 @CUNYBMCC! Views: 712 |
| 4. |  | @CUNYBMCC Celebrates its 57th Commencement! Views: 773 |
| 5. |  | BMCC Strengthens Community, Through OpenLab, a Virtual Campus Views: 409 |
| 6. |  | What is the BMCC Public Health Academy? Views: 397 |
| 7. |  | @CUNYBMCC Students Did It! (Cap and Gown Pick Up 2022) Views: 329 |
| 9. |  | Happy Holidays From @CUNYBMCC! Views: 256 |
| 8. |  | Why are you glad to be back @CUNYBMCC?! Views: 238 |
| 10. |  | Black Studies Across the Americas Views: 190 |
Website Traffic
10M total page views of the BMCC website in 2022
The BMCC homepage gets approximately 130,000–230,000 views per month. The BMCC website as a whole gets approximately 700,000–1.1 million views per month. The most visited pages in 2022 by a pageviews are:
- BMCC Homepage
Pageviews: 2,107,057 - Center for Career Development
Pageviews: 319,079 - BMCC Email
Pageviews: 249,610 - Academic Programs
Pageviews: 205,699 - Directory
Pageviews: 186,624 - Academic Calendar Spring Regular 2022
Pageviews: 176,758 - Academic Calendar Fall Regular 2022
Pageviews: 148,303 - Apply Now
Pageviews: 133,799 - Blackboard for Students
Pageviews: 118,513 - Admissions
Pageviews: 111,781
Calendar
1.4K events posted on the BMCC website in 2022
The BMCC website calendar showcases the range of events offered by the college. Select calendar entries are shared on our social media channels, or included in the @BMCC e-newsletter. 1,419 events were posted on the BMCC calendar in 2022. The top events by pageviews are:
- BMCC Commencement 2022
Pageviews: 2,768 - Fall 2022 Job Fair
Pageviews: 1,353 - Free Tax Preparation Available to BMCC Community
Pageviews: 1,320 - Spring 2022 Career Fair
Pageviews: 1,065 - Welcome Back Super Fair
Pageviews: 925 - Stop by the BMCC Club Crawl!
Pageviews: 838 - Spring 2022 Virtual Transfer Fair
Pageviews: 813 - Accounting Cycle Workshop
Pageviews: 786 - Theatre Department Performance: Animal Farm: The Musical
Pageviews: 759 - NSF-REU Scholarship Application Opens for Summer 2022 Student Research Program
Pageviews: 725
Advertising
35.2M digital ad impressions in 2022
Advertising Campaign Report
9/2021 – 6/2022
| Vendor | Media Type | Impressions |
|---|---|---|
| Kivvit Media | Digital, Social – Facebook | 787,434 |
| US Interactive Media | Digital, Social – YouTube | 550,902 |
| Glacier/Index Digital | Digital, Social – Tik Tok, Instagram; Streaming TV and Radio | 745,835 |
| iHeart Media | Radio Broadcast, Streaming, Digital, Social, Email, Event Sponsorship | 17,667,847 |
| La Mega 97.9 – Hispanic | Radio Broadcast, Streaming, Digital, Social, Email | 3,367,088 |
| Schneps Media – Community News Group • Brooklyn Paper – BrooklynPaper.com • Queens TimesLedger Combo – QNS.com • Bronx Times TimesReporter – BxTimes.com • Caribbean Life – CaribbeanLifeNews.com • Gay City News – GayCityNews.com • El Correo & Noticia |
Local Print, Digital, Social, Email | 2,357,532 |
| Outfront – MTA Subway |
Out of Home – Subway Digital Boards | 9,741,524 |
| Total Impressions | 35,218,162 |
Ad Campaign 2021–2022
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Social Media