Sahana Sen

Sahana Sen

Assistant Professor
Business Management


Office: F-730V

Office Hours: Tues/Thurs 1.45 - 3.15 pm and by appointment

Phone: +1 (212) 220-8059



Ph.D. in Marketing – Stern School of Business, NYU

M.S. in Statistics – Stern School of Business, NYU

MBA in Marketing – Faculty of Management Studies, University of Delhi

B.A. (Honors) in Economics – Lady Shri Ram College, University of Delhi

Courses Taught

Research and Projects


Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing21(4), 76-94.

Adomavicius, G., Sankaranarayanan, R., Sen, S., & Tuzhilin, A. (2005). Incorporating contextual information in recommender systems using a multidimensional approach. ACM Transactions on Information Systems (TOIS)23(1), 103-145.

Sen, S. (2008). Determinants of consumer trust of virtual word-of-mouth: an observation study from a retail website. Journal of American Academy of Business14(1), 30-35.

Sen, S., Padmanabhan, B., Tuzhilin, A., White, N. H., & Stein, R. (1998). The identification and satisfaction of consumer analysis-driven information needs of marketers on the WWW. European Journal of Marketing32(7/8), 688-702.


Honors, Awards and Affiliations

Additional Information