Office Hours: Tues/Thurs 1.45 - 3.15 pm and by appointment
Phone: +1 (212) 220-8059
Ph.D. in Marketing – Stern School of Business, NYU
M.S. in Statistics – Stern School of Business, NYU
MBA in Marketing – Faculty of Management Studies, University of Delhi
B.A. (Honors) in Economics – Lady Shri Ram College, University of Delhi
- 3 CRS.3 HRS.MAR 100 (Introduction to Marketing)
- The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
- The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analytics to yield the most valuable information. The course also examines the proper use of data analytic tools, with an emphasis on the interpretation and use of results.
Prerequisites: ENG 101 and MAT 150 and [MAR 100 or PSY 100]
Research and Projects
My list of publications on Google Scholar: https://scholar.google.com/citations?user=qGbxEkYAAAAJ&hl=en