Mahatapa Palit

Mahatapa Palit

Associate Professor
Business Management


Office: F-730A

Office Hours: Thurs. (3 - 4 PM)

Phone: +1 (212) 346-8394


Professor Mahatapa Palit started her career in marketing research and went on to get a doctoral degree in business management focused on consumer behavior. Before joining BMCC in 2003, she spent four years with a technology startup as its marketing director. She is the Chairperson of the Business Management Department at BMCC.

Prof. Palit’s research interests cover the marketing of the arts; entrepreneurship; and the role of community colleges in building career pathways for students. She has over ten years of experience in entrepreneurship education and a belief in the changing role of business in society. She is inspired by the role of entrepreneurs in bringing about social change and is the recipient of an interdisciplinary NEH grant with a focus on enriching entrepreneurship education with a humanistic context—a context where underrepresented community college students may explore their own sense of purpose, reflect on their learning, and draw parallels with their own life experiences. In 2016, she co-managed a grant involving BMCC and CUNY students that explored the role of performing arts and humanities on education, community, and economy using student voices and experiences to study the development of a creative campus.

“I believe student engagement is the key to helping students succeed, and I have tried to cultivate different ways to do that through the use of digital technology, project-based learning, and teamwork,” she said.


Marketing of Arts, Educational Technology, Community Colleges, Entrepreneurship


  • M.B.A. Faculty of Management Studies, Delhi University, Marketing,1986
  • Ph.D. Florida International University, Marketing,1999

Courses Taught

Research and Projects

  • Creative Aspirations of Community College Students


Honors, Awards and Affiliations

Additional Information


Palit, Mahatapa. “Consumer (dis) satisfaction response to disconfirmation: An examination of the form and the underlying process.” (1999).