Professor Mahatapa Palit started her career in marketing research and went on to get a doctoral degree in business management focused on consumer behavior. Before joining BMCC in 2003, she spent four years with a technology startup as its marketing director. She is the Chairperson of the Business Management Department at BMCC.
Prof. Palit’s research interests cover the marketing of the arts; entrepreneurship; and the role of community colleges in building career pathways for students. She has over ten years of experience in entrepreneurship education and a belief in the changing role of business in society. She is currently the Co-PI of a grant from the Kaufmann foundation that enables students to see themselves as researchers and scholars as they explore the entrepreneurial eco-system of their communities. She is inspired by the role of entrepreneurs in bringing about social change and is the recipient of an interdisciplinary NEH grant with a focus on enriching entrepreneurship education with a humanistic context—a context where underrepresented community college students may explore their own sense of purpose, reflect on their learning, and draw parallels with their own life experiences. In 2016, she co-managed a grant involving BMCC and CUNY students that explored the role of performing arts and humanities on education, community, and economy using student voices and experiences to study the development of a creative campus.
“I believe student engagement is the key to helping students succeed, and I have tried to cultivate different ways to do that through the use of digital technology, project-based learning, and teamwork,” she said.
Marketing of Arts, Educational Technology, Community Colleges, Entrepreneurship
- M.B.A. Faculty of Management Studies, Delhi University, Marketing,1986
- Ph.D. Florida International University, Marketing,1999
- The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
- This course examines the building blocks of entrepreneurship, including an analysis of the entrepreneur and exploration of business opportunities. The course includes the investigation and practice of products and service creation. The emphasis will be on applying entrepreneurship concepts to a business idea and developing an entrepreneurial mindset.
Corequisite: BUS104 only for business majors.
Research and Projects
- Creative Aspirations of Community College Students
- Can Digital Stories Build Career Identity?,Academic Exchange Quarterly, Spring 2009, pp.212-216
- The Role of Performing Arts Centers: A Case for the City University of New York,The International Journal of Learning, Volume 17 (8), 2010, pp.473-484
- How to Collaborate in a Virtual World: Teaching Teamwork and Technology,American Journal of Educational Studies, Vol 2 (1), 2009, pp. 39- 50.
- Marketing a Brand That is You,Inquirer, Vol 14, Spring, 2007, pp. 55-60
- Looking in the Mirror of Inquiry: Knowledge in Our Students and in Ourselves,Teaching and Learning Inquiry: The ISSOTL Journal. Volume 2, Issue 1, 2014.
Honors, Awards and Affiliations
Palit, Mahatapa. “Consumer (dis) satisfaction response to disconfirmation: An examination of the form and the underlying process.” (1999).