Professor Mahatapa Palit has research interest in marketing of the arts; educational technology; community colleges as well as business management.
Professor Palit started her career in marketing research and went on to get a doctoral degree in business management focused on consumer behavior.
Before joining BMCC in 2003, she spent four years with a technology startup as its marketing director.
“I believe student engagement is the key to helping students succeed, and I have tried to cultivate different ways to do that through the use of digital technolgoy, project-based learning and teamwork,” she said.
Quantitative Reasoning, Marketing of Arts, Educational Technology, Community Colleges, Business Management
- M.B.A. Faculty of Management Studies, Delhi University, Marketing,1986
- Ph.D. Florida International University, Marketing,1999
- The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
- This course examines the building blocks of entrepreneurship, including an analysis of the entrepreneur and exploration of business opportunities. The course includes the investigation and practice of products and service creation. The emphasis will be on applying entrepreneurship concepts to a business idea and developing an entrepreneurial mindset.
Corequisite: BUS104 only for business majors.
Research and Projects
- Creative Aspirations of Community College Students
- Can Digital Stories Build Career Identity?,Academic Exchange Quarterly, Spring 2009, pp.212-216
- The Role of Performing Arts Centers: A Case for the City University of New York,The International Journal of Learning, Volume 17 (8), 2010, pp.473-484
- How to Collaborate in a Virtual World: Teaching Teamwork and Technology,American Journal of Educational Studies, Vol 2 (1), 2009, pp. 39- 50.
- Marketing a Brand That is You,Inquirer, Vol 14, Spring, 2007, pp. 55-60
- Looking in the Mirror of Inquiry: Knowledge in Our Students and in Ourselves,Teaching and Learning Inquiry: The ISSOTL Journal. Volume 2, Issue 1, 2014.
Honors, Awards and Affiliations
Palit, Mahatapa. “Consumer (dis) satisfaction response to disconfirmation: An examination of the form and the underlying process.” (1999).