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Admissions Specialist - CRM Software and Communications Specialist

JOB ID #: 18002

ISSUE DATE: 12/14/2017

CLOSING DATE: 04/24/2018



Borough of Manhattan Community College is a college that is alive with ideas and innovation, and supportive of the innate human striving for self-improvement. We offer opportunities to those students who desire it and wish to strive for it.

BMCC reflects the best of downtown Manhattan: the culture of Tribeca, the vibrancy of Wall Street, and the promise of the statue of Liberty.

New York City is exciting and dynamic, and as a BMCC student, you become an integral part of the community.

Our students come from the New York City area and all over the world.

An international college, BMCC has students from over 155 countries who speak a variety of languages. We are one of the most unique community colleges in the country. Explore our Web Site to learn what BMCC can offer you at

The Admissions Specialist is a member of the Office of Admissions and will report to the Director of Admissions. Responsibilities include but are not limited to:

Develop and implement exciting, unique communication and support strategies using the college’s CRM software (Hobson’s) and other media to maximize our communication to new and continuing students.

Oversee daily, weekly, and monthly updates to all of the data that has been entered into the system in order to accurately monitor and assist our prospective and new student population.

Evaluates view and open rates, establish source codes for tracking purposes, and creates other benchmarks to successfully monitor and assess success of marketing initiatives and outreach campaigns.

Work closely with Student Affairs and Academic Affairs, integrating and highlighting the various programs and opportunities they offer to successfully market the full BMCC experience.

Serve as a recruiter for high school community and corporate agencies.

Provide support for college admissions enrollment/retention and persistence operations.

Partner with other college offices in assisting to organize marketing and communications strategies that support the recruitment/registration and retention of students, with special emphasis on the college’s special programs, e.g. BMCC Learning Academy, CUNY Start, ASAP, etc.

Serve on college committees as required.

Provide assistance with major college-wide events such as Open Houses,

Commencement, Honors Convocation, orientation and registration.


Supervises activities in an operational unit supporting Admissions and/or Enrollment.

Oversees staff activities; plans and monitors employee scheduling and coverage and coordinates training

Serves as liaison to one or more departments providing student support services, such as Financial Aid

Coordinates selection process activities such as applications review, verification of information, and timely forwarding of data to other CUNY areas

Coordinates mailings and other communications

Monitors activity and reports on both transactions and outcomes

Completes projects to improve services and enhance productivity and cost-effectiveness

Performs related duties as assigned.


Bachelor's Degree and four years' related experience required.

Other Qualifications:

Master’s degree in higher education, communications, marketing or a related field preferred.

At least three years of full-time experience in a higher education setting required, preferably in a diverse higher education setting with prior experience creating and managing communication and marketing plans (of the required four years total experience).

Experience with a CRM software strongly preferred.

An understanding of the admissions process, as well as persistence and retention issues in higher education preferred.

Knowledge of best practices in student success program implementation, with an emphasis on research, assessment and data-informed decision making desirable.

Possess superior interpersonal, oral, and written communication skills with attention to detail and proven leadership.

Be a dynamic individual who can work independently and under general supervision to provide courteous and accurate customer service to all students, visitors and the campus community.

Have a record of successful implementation of new programs for a diverse student population with evidence of successful College-wide collaborations a plus.

Proficiency in Microsoft Suite required, managing social media, designing promotional and informational materials.

Work schedule will include some evenings and weekends.


$42,873 - $68,024

Click here to apply:

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The City University of New York

Borough of Manhattan Community College
The City University of New York
199 Chambers Street, New York, NY 10007
212-220-8000 | Directory

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