MAR 100 500W - Introduction to Marketing

The marketing system is described, analyzed and evaluated, including methods, policies and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.

Basic Skills prerequisites: ENG088, ESL094, ACR094, MAT010/MAT011

Course Credit: 3

Professor Sahana Sen

Special Instructions and Information:

This is a hybrid course that meets every Wednesday from 4pm to 5:40pm in F612.