ART 224 Advertising
Illustration I2 crs. 2 hrs. This course deals with examination and
exploration of the advertising artist's tools and materials. The studio
problems of illustrating, the effects of color, the elements of drawing
and painting and the procedures of creating a finished concept of
illustration in a variety of techniques for reproduction will be covered.
Compositional problems dealing with singular and group figures will
be assigned. Black and white, one, two and full-color handling in
line, tone and mass, waters, acrylics, dyes and other pigments will
be among the practical studio problems, in addition to color films
and paper and their proper uses.