Global Marketing Director - Global Collateral Services Marketing BNY Mellon
Aniko DeLaney is the Marketing Director for both the Corporate Trust and Global Collateral Services businesses at BNY Mellon. She leads global teams that develop strategic marketing plans with a focus on thought leadership and digital marketing.
BNY Mellon Corporate Trust offers a wide array of debt solutions, including issuer and related investor services, to a diverse range of institutional clients. We help our clients, including sovereign institutions, multinational corporations and governments, to access global debt markets.
Global Collateral Services offers a comprehensive suite of capabilities to help our clients address their collateral, liquidity and securities financing needs. As they face evolving global regulations and rapidly changing market requirements, clients can leverage BNY Mellon’s products and services to better manage counterparty and market risk in their collateral transactions, engage in more investment opportunities to help maximize their investment returns and access new financing alternatives. BNY Mellon currently services $2.1 trillion in global collateral (including tri-party repo collateral worldwide), approximately $100 billion in assets through its Liquidity DIRECT SM investment portal, and operates one of the industry's largest securities lending programs, with $3 trillion in lendable assets.
From 2000 through 2007, Aniko was the Group Marketing Manager for BNY Mellon’s Asset Servicing business, responsible for marketing custody, global funds, alternative investment, securities lending, U.S. government clearance and global risk services. She was also the Group Marketing Manager for U.S. Client Management sectors including insurance companies, investment managers, hedge funds, non-profit, securities industry and corporations. She was the Integration Head for Marketing during the Bank of New York acquisition of Mellon Financial.
In 1990, Aniko joined BNY Mellon as a retail management trainee. Her experience in the Retail Bank sector includes assistant branch manager, operations and marketing.
Aniko is a Board Member of the Borough of Manhattan Community College Foundation. She is a member of BNY Mellon’s Women’s Initiative Network (WIN) Executive Steering Committee and the Women’s Financial Association, Corporate Financial Group (CFG) and a member of the Alumni Admissions Committee at Middlebury College.
Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.