HTT 301 5000 - World Markets

This course is designed to analyze the global environment of the hospitality, travel and tourism industry including the current economic, social, competitive, political-legal and technological environment that determines demand. The major purpose of the course is to provide students with a methodology to study the marketing of products and services in the hospitality, travel and tourism industry at a strategic level.

Course Credit: 3


Professor Andrea Garraway

Special Instructions and Information:

This is a hybrid course that meets every Friday from 5:30pm to 8:15pm in F607.