MAR 100 0500 - Introduction to Marketing

The marketing system is described, analyzed and evaluated, including methods, policies and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.

Basic Skills prerequisites: ENG088, ESL094, ACR094, MAT010/MAT011

Course Credit: 03


Professor: Guadalupe Campos | gcampos@bmcc.cuny.edu

Please email Professor Campos if you have further questions.

Special Instructions and Information:

The textbook: MKTG 5th Edition, by Lam/Hair/McDaniel
ISBN#: 13: 978-1-111-53242-0 OR 10: 1-111-53242-7

 

• Students are required to e-mail the instructor before class
• Students must register and log onto Blackboard
• No mandatory meetings. Students are welcome to schedule an appointment with the instructor throughout the semester.
• Students must check their BMCC email & Blackboard regularly.