2 crs. 2 hrs.
This course deals with examination and exploration of the advertising artist's tools and materials. The studio problems of illustrating, the effects of color, the elements of drawing and painting and the procedures of creating a finished concept of illustration in a variety of techniques for reproduction will be covered. Compositional problems dealing with singular and group figures will be assigned. Black and white, one, two and full-color handling in line, tone and mass, waters, acrylics, dyes and other pigments will be among the practical studio problems, in addition to color films and paper and their proper uses.