2 crs. 2 hrs.
This course is an introduction to advertising, visual communication, layout, merchandising and research problems, letter forms and typography. It is directed toward creative and imaginative problem solving. The student learns how to use thumbnail sketches, indication and comprehensive layout for individual advertisements, as well as complete campaign planning for space, television media and direct mail. Trademarks, letterheads and packaging are also covered. The course provides a broad overview of advertising design.

Prerequisite: ART 105 or departmental approval