Course Listings

The following courses are offered by the Business Management Department:

Marketing

The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.

Course Syllabus
This course develops the student's understanding of the relevance of consumer motivation and behavior to modern marketing techniques and strategies. It offers insight and information vital to the consumer-oriented firm. The economic, social, and psychological aspects of consumer behavior are explored. Prerequisite: MAR 100

Course Syllabus
This course is designed to provide an introduction to and an overview of advertising, its use as a management tool and its place in the marketing picture. Included are: the approach to creativity, media mathematics, planning and strategy, campaign concepts, research, and media selection.
Prerequisite: BUS 104

Course Syllabus
The objective of this course is to introduce students to the theory and practice of public relations. Specifically, the students will learn about the shifting relationship between advertising and PR, the roles PR professionals play in organizations and PR firms, market research, strategic planning, dealing with the media and communicating with target audiences, as well as changes under way in the field.
Prerequisite: ENG 101 and BUS 104 and MAR 100

Course Syllabus
This course is an overview of the process and management of direct selling. Topics include analyzing a product, evaluating customer needs and buying motives, handling objections, closing sales, and developing the sales-person's personality. Organization and presentation of selling proposals are required.
Prerequisite: MAR 100

Course Syllabus
This course studies the management and operations of retail stores. Current practices in store layout, organization, personnel management, service to customers, expense budgeting and control, receiving, and marketing are analyzed. Methods and techniques employed by buyers in selecting new lines, assortment planning, placing orders, pricing and handling, and other phases of the buying job are investigated.
Prerequisite: MAR 100

Course Syllabus
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analytics to yield the most valuable information. The course also examines the proper use of data analytic tools, with an emphasis on the interpretation and use of results.
Prerequisites: ENG 101 and MAT 150 and BUS 104 and MAR 100

Course Syllabus
The two major objectives of this course are to (i) introduce students to current marketing and advertising theory and practices on the Internet using a research-based and framework-driven approach; and (ii) to provide students the opportunity to learn to use various digital analytics methods and tools that companies use for successful implementation of their digital marketing strategies.
Prerequisite: MAR 330

Course Syllabus

Business Management|Office Directory|Contact & Office Hours

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The City University of New York

Borough of Manhattan Community College
The City University of New York
199 Chambers Street, New York, NY 10007
212-220-8000 | Directory

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